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Bachelor of Science in Psychology - Consumer Behavior
No matter what your product or service is, the key to motivating people to buy starts with analyzing their behaviors. Study how to become an important part of that process with a Bachelor of Science degree in Psychology with a concentration in Consumer Behavior from CTU.
You can develop an understanding of the real-world applications of psychological concepts and theories, and also foster analytical, interpersonal, and leadership skills. You will also examine consumer decision-making and problem-solving, judgment and motivation, marketing and advertising, internal and external impacts on behavior, and the interactions between the consumer and society.
In this program, you can study how to:
- Examine the impact of human behavior and mental processes on consumer habits
- Apply psychological theories and concepts within an organization
- Analyze and interpret research in psychology to help make informed business decisions
- Develop an understanding of consumer behavior studies as it relates to consumers
- Apply consumer behavior knowledge in business, education, sales, services, public affairs, marketing, and advertising
Ranked Among The Best. Again.
CTU programs made the 2018 best online programs list by U.S. News & World Report.*
At CTU, we pride ourselves on putting working-adult students’ success first. Our flexible, online courses are designed to help you build a class schedule around your schedule. And with grants and scholarships available to those who qualify, earning a degree can be both achievable and affordable.
*See our rankings at: http://www.usnews.com/education/online-education/colorado-technical-university-10148/bachelors
For important information about the educational debt, earnings, and completion rates of students who attended this program, go to www.coloradotech.edu/disclosures. CTU cannot guarantee employment or salary. Not all programs are available to residents of all states.
