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Bachelor of Science in Business Administration - Marketing
Having a good product or service does not guarantee success. You need to be able to identify your target customers and reach them with a compelling message. Pursue general business knowledge and marketing skills with a Bachelor of Science degree in Business Administration with a Marketing concentration from Colorado Technical University.
Along with studying foundational business knowledge by linking industry concepts with real-world examples, you have the opportunity to work to develop proficiency in sales, marketing communications, channel development (including multimedia), and consumer behavior. You may also learn how to:
- Explain the fundamental concepts of marketing and their role in an organization
- Prepare marketing research, including problem definition, research design, data collection, data analysis, and resulting communications
- Develop a strategic marketing plan, including e-marketing for a product or service
Ranked Among the Best Online Bachelor’s Programs
For the fourth year in a row, our bachelor’s programs ranked among the best online programs by U.S. News & World Report.*
At CTU, working-adult students come first. Our flexible online courses are designed to help you to build a class schedule around your schedule. And with grants and scholarships available for those who qualify, an accredited BSBA-Marketing degree can be both achievable and affordable.
*See our rankings at: http://www.usnews.com/education/online-education/colorado-technical-university-10148/bachelors
For important information about the educational debt, earnings, and completion rates of students who attended this program, go to www.coloradotech.edu/disclosures. CTU cannot guarantee employment or salary. Not all programs are available to residents of all states.
